United Kingdom-London: Audience Interactive Social Media Toolkit
Details
| Contract Title: | United Kingdom-London: Audience Interactive Social Media Toolkit |
| Published Date: | Oct 3, 2025 |
| Notice Type: | Notice (ContractNotice) |
| Value Banding: | High Value |
| Delivery Point: | United Kingdom |
Description:
The BBC currently relies on IMI Social to capture, route, and curate audience contributions from SMS, social media, and WhatsApp, integrating them into BBC production workflows. This enables various on-air applications, such as reading SMS messages on the radio, playing WhatsApp voice notes, and rendering audience data for on-screen graphics. The platform processes millions of messages each month across radio, podcasts, news, and TV. Audience contributions via social media and SMS are a vital ed...