Supply and Support of Eye Tracking Equipment
Details
| Contract Title: | Supply and Support of Eye Tracking Equipment |
| Published Date: | Dec 16, 2025 |
| Notice Type: | Notice (ContractNotice) |
| Value Banding: | High Value |
| Delivery Point: | Ireland |
Description:
The Behavioural Lab at the UCD Michael Smurfit Graduate Business School will use the eye tracking systems to support marketing and business research on consumer attention, decision making and user experience, as well as postgraduate teaching in these areas. The equipment will be used in lab based experiments with screen-based stimuli , for example advertising, websites, packaging, financial interfaces and in real world or semi naturalistic environments, for example retail settings and product tr...