In-home usage data and insight requirements for AHDB
Details
| Contract Title: | In-home usage data and insight requirements for AHDB |
| Published Date: | Feb 5, 2026 |
| Notice Type: | Notice (ContractNotice) |
| Value Banding: | High Value |
| Delivery Point: | United Kingdom |
Description:
This tender opportunity is for the provision of in-home usage data and insight relating to eating habits within the home. The Retail and Consumer Insight (RCI) team offers independent market analysis using AHDB and third-party data. Their goal is to explain shifts in consumer attitudes and behaviour, helping levy payers understand the market and make informed decisions. AHDB currently uses in-home consumption data currently contracted from Worldpanel by Numerator. How we use in-home data: The i...