Geodemographic Segmentation tools
Details
| Contract Title: | Geodemographic Segmentation tools |
| Published Date: | Feb 27, 2026 |
| Notice Type: | Notice (PriorInformationNotice) |
| Value Banding: | High Value |
| Delivery Point: | United Kingdom |
Description:
Manchester City Council currently uses a geodemographic segmentation tool to support analysis, insight, and service planning across multiple departments, including Performance, Research & Intelligence (PRI), Public Health, and Communications. Segmentation data is used to: • Produce demographic and behavioural profiles for localities • Identify vulnerable or priority household types • Support targeted interventions, outreach and communication planning • Provide insight into groups that may be und...