Research on video-sharing platforms: understanding audience experiences and motivations
Details
| Contract Title: | Research on video-sharing platforms: understanding audience experiences and motivations |
| Published Date: | Mar 13, 2026 |
| Notice Type: | Award (CompetitiveContractAwardNotice) |
| Value Banding: | Low Value |
| Delivery Point: | United Kingdom |
Description:
Ipsos has been commissioned to undertake the delivery of a qualitative research project on video sharing platforms, focusing on YouTube. The key objectives are to: 1) To explore user experiences, motivations and decision-making on YouTube. This will look at understanding how users navigate the platform, what influences their viewing choices, and how they engage with different types of content. 2) To understand how users perceive and engage with PSB content on YouTube and how this c...