Provision of CEP (Customer Engagement Platform) and CDP (Customer Data Platform) Software
Details
| Contract Title: | Provision of CEP (Customer Engagement Platform) and CDP (Customer Data Platform) Software |
| Published Date: | Apr 26, 2026 |
| Notice Type: | Notice (ContractNotice) |
| Value Banding: | High Value |
| Delivery Point: | United Kingdom |
Description:
The Contracting Authority is seeking to procure a hybrid Customer Engagement Platform (CEP) and Customer Data Platform (CDP) to support customer communications, engagement, and data‐driven insight across digital channels. These platforms will enable GTR to: •Deliver more relevant and personalised customer communications. •Run data-driven, targeted campaigns that increase engagement and spend. •Gain real-time insight into customer behaviour to improve campaign effectiveness. Simplify planning...