In-home usage data and insight requirements for AHDB
Details
| Contract Title: | In-home usage data and insight requirements for AHDB |
| Published Date: | May 10, 2026 |
| Notice Type: | Award (ContractAwardNotice) |
| Value Banding: | High Value |
| Delivery Point: | United Kingdom |
Description:
This tender opportunity was for the provision of in-home usage data and insight relating to eating habits within the home. How we use in-home data The in-home usage data provides greater context into the types of meals eaten in the home but also what types of meal our categories are featuring in. The usage data has been used very heavily with our Market Development team to understand the current consumption profile Insight requirement Track known behaviour of MFP and Dairy products in the home,...