TRAS3118 - Refresh of the Transport User Personas
Details
| Contract Title: | TRAS3118 - Refresh of the Transport User Personas |
| Published Date: | Aug 25, 2026 |
| Notice Type: | Award (CompetitiveContractAwardNotice) |
| Value Banding: | Low Value |
| Delivery Point: | United Kingdom |
Description:
The Transport User Personas were launched in 2023 and directly supports tailored policy-making and communications. We will undertake a refresh of the Transport User Personas to support the department's Improving Journeys for People strategic outcome. The refresh will provide updated analysis and tools for the persons and the work will involve: - Updating the data - Adding new aspects of transport e.g. road safety behaviour, freight and aviation and maritime - Increasing coverage of rura...