Testing the use of behavioural interventions in promoting the consumption
Details
| Contract Title: | Testing the use of behavioural interventions in promoting the consumption |
| Published Date: | Mar 31, 2025 |
| Notice Type: | Award (CompetitiveContractAwardNotice) |
| Value Banding: | Low Value |
| Delivery Point: | United Kingdom |
Description:
The project builds on the previously commissioned, Increasing consumption of locally landed fish in the UK: Explorative research to inform the development of behavioural interventions, which explored barriers and drivers to the consumption of UK-produced seafood. Barriers and drivers identified included low awareness of provenance, prioritisation of price and taste, convenience and lack of cooking skill, unfamiliar look and feel. The authors proposed two broad intervention areas in the final sc...