User Testing and Awareness Baselining for the Mandatory Water Efficiency Label
Details
| Contract Title: | User Testing and Awareness Baselining for the Mandatory Water Efficiency Label |
| Published Date: | Apr 1, 2025 |
| Notice Type: | Award (CompetitiveContractAwardNotice) |
| Value Banding: | Low Value |
| Delivery Point: | United Kingdom |
Description:
he project is being commissioned to provide a baseline measurement of consumer awareness of water efficiency and to explore how well consumers understand, interpret and would use the proposed water efficiency label. Throughout the project, we will use the Transtheoretical Model (TTM) as a structure to assess consumer's level of awareness and engagement with the water efficiency label and purchasing behaviours. By understanding where consumers are across the stages in the TTM, from preconte...