United Kingdom-Aberdeen: Contract for the Provision of Customer Relationship Management System
Details
| Contract Title: | United Kingdom-Aberdeen: Contract for the Provision of Customer Relationship Management System |
| Published Date: | May 25, 2025 |
| Notice Type: | Notice (ContractNotice) |
| Value Banding: | High Value |
| Delivery Point: | United Kingdom |
Description:
The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a ...