European Meat Shopper Monitor
Details
| Contract Title: | European Meat Shopper Monitor |
| Published Date: | Jun 5, 2025 |
| Notice Type: | Notice (ContractNotice) |
| Value Banding: | High Value |
| Delivery Point: | Ireland |
Description:
Meat exports are a key focus of our work and make up a large proportion of our food and drink exports. To support our Irish meat producers in developing closer and longer-term relationships with their retail customers, we wish to understand how shoppers engage with the meat category in retail, both online and bricks and mortar. Shopper insight has been identified as a key tool to support our clients in retaining customers, driving premiumisation in Europe and increasing weight of purchase with k...