Website Development Tenders

Public bodies across the UK are investing in better digital services — and that means a steady pipeline of website development tenders covering discovery, redesign, CMS migrations, integrations, hosting and ongoing support. For SMEs, the opportunity is real, but so are the demands: accessibility, security, GDPR, performance and uptime are measured outcomes, not nice-to-haves. This guide sets out how to find government website development tenders quickly, qualify the right ones, and submit bids that score well under the Procurement Act 2023 — with practical ways Supply2Gov helps you streamline the process and spend more time on high‑probability wins.

What Are Website Development Tenders? Scope, Types, and Buyer Objectives

In public procurement, “website development” typically spans the full digital lifecycle. Expect scopes to include one or more of:

  • Discovery and user research, UX/UI design and content design.
  • CMS build or migration (often open‑source such as Drupal or WordPress), theming, component libraries and design systems.
  • Content management system development and enhancement, with platforms that support integration of AI tools, future scalability, and advanced SEO optimisation.
  • Integrations with CRMs, payment gateways, maps, forms, directory/search, single sign‑on and analytics.
  • Accessibility remediation and inclusive design from day one.
  • SEO foundations (semantic HTML, metadata, structured data, redirects and XML sitemaps).
  • Performance optimisation and budgets (Core Web Vitals, caching, CDN use).
  • Measurement and analytics setup, event tracking and dashboards.
  • Testing (functional, non‑functional, accessibility, performance, security).
  • Hosting, support and maintenance (patching, updates, backups, monitoring, incident response).
  • Governance: documentation, training, content workflows, release management and service reporting.

For example, the Leasehold Advisory Service requires a redesigned website and content management system that embeds AI to enhance user self-sufficiency, empowering customers to find information without needing to contact them. The contract is for up to 24 months, with the initial website redevelopment to launch within 6 months. This project highlights the need to develop modern, maintainable platforms—such as open-source CMS—to avoid future security risks and to ensure the platform can scale with growing demand due to incoming leasehold reforms.

Buyer outcomes are consistent across central and local government: sites must enhance user experience by providing clear, accessible information and intuitive navigation, empower users to find information independently, and support ongoing updates and maintenance to keep the platform current and secure. Usability, accessibility, and fast performance are essential, as is the ability to update and enhance existing or new websites to meet future needs and integrate advanced technologies such as AI. Accessibility to WCAG 2.2 AA with a published accessibility statement is a legal requirement for public sector websites (GOV.UK guidance). Security expectations are anchored in recognised baselines, with many buyers now referencing Cyber Essentials as a minimum and asking for clear method statements for vulnerability management and incident response.

Web design and development services often involve collaboration between external agencies and in-house teams to ensure alignment with organizational goals. Common challenges include technology integration, improving discoverability through SEO, and ensuring a seamless, intuitive user journey. AI integration is increasingly expected for hyper-personalisation and advanced conversational UX, and future website development tenders focus on integrating intelligent business systems rather than just simple designs.

Discover live website development tenders on Supply2Gov at supply2govtenders.co.uk.

How to Find Government Website Development Tenders and Wider Public Sector Opportunities

Public sector opportunities are published across multiple channels. Above- and, for new procurements outside Scotland, below‑threshold notices are published on Find a Tender (FTS). Below‑threshold opportunities also appear on Contracts Finder for England and non‑devolved territories, with transparency thresholds set at £12,000 for central government and £30,000 for sub‑central authorities (per PPN 01/23). Devolved portals include Public Contracts Scotland, Sell2Wales and eSourcing NI/eTendersNI. Scotland, Wales and Northern Ireland each have their own dedicated public sector procurement websites. Organisations across the UK use these platforms to publish and manage website development tenders, issuing procurement notices to announce new opportunities. Organisations seeking web development services use these platforms to find suitable suppliers for their digital projects. Add to that local authority portals and occasional buyer‑hosted eSourcing systems, and it’s clear why aggregation saves time.

Supply2Gov monitors these routes and more, pulling opportunities into one place so you can:

  • Filter by sector (digital/IT), CPV codes, keywords (e.g. “Drupal”, “migration”, “accessibility”), and required services (hosting/support/security).
  • Narrow by geography (local, regional, national or ROI), value band and buyer type.
  • Save searches and set alert profiles so you stop re‑running the same manual checks every morning.
  • Track deadlines and cut‑off dates for clarifications, site visits and final submissions.

Government Website Development Tenders: Where They’re Published and How Alerts Save Time

Common publishing routes for website tenders include:

  • National portals: Find a Tender for above‑ and below‑threshold notices (new procurements), Contracts Finder for below‑threshold transparency (England and non‑devolved).
  • Devolved portals: Public Contracts Scotland, Sell2Wales, eSourcing NI/eTendersNI.
  • Framework call‑offs and lot competitions (e.g. CCS Digital Outcomes and Specialists 7 for agile design/build; G‑Cloud for cloud hosting/software/support where appropriate).
  • Local authority portals and buyer‑run eSourcing platforms.

The risk with manual searching is duplication and missed deadlines — especially where the same requirement is mirrored on several platforms or progresses quickly from PIN/pre‑market engagement to ITT. Tailored alerts remove that friction. With Supply2Gov’s tender alerts (see “Your Tender Alerts” on the S2G site), you define what “good” looks like and receive matches straight to your inbox, complete with links, deadlines and document packs. You can also receive updates via email and platform notifications. This is the simplest way to maintain an always‑on view of government website development tenders without burning hours each week.

When engaging early, registering your interest in a tender or market engagement opportunity ensures you receive relevant updates and notifications as the process progresses.

Improved website design and information architecture can significantly reduce the number of user queries by making it easier for users to find the information they need independently.

Create tailored tender alerts with Supply2Gov and receive government website development tenders straight to your inbox.

How to Respond to a Tender for Website Design and Development

Strong submissions follow a repeatable rhythm:

  1. Clarify early: Note all questions as you review the ITT/spec, evaluation matrix and terms. Use the clarification window to test assumptions (e.g., scope boundaries, data location, hosting expectations, content migration volume).
  2. Capture plan: Map stakeholders, decision drivers, risks and competitors. Identify the two or three win themes you will evidence repeatedly (e.g., proven accessibility outcomes, secure-by-design approach, whole-life value).
  3. Compliance matrix: List every requirement and where you answer it. This avoids gaps and helps reviewers find your evidence.
  4. Storyboard the response: Outline sections and evidence (case studies, CVs, methods, diagrams) before you draft.
  5. Draft with evidence: Use plain English and quantify outcomes (e.g., “reduced page load by 48%”, “achieved WCAG 2.2 AA third‑party audit pass”).
  6. Review cycles: Pink/Red/Gold reviews to stress‑test compliance, clarity and scoring alignment.
  7. Submission checklist: Validate formatting, page/word limits, attachments, signatures, pricing schedules and portals.

Compliance Essentials: Accessibility, Security, GDPR, and Hosting

Buyers need assurance that your solution is compliant on day one and operable for the long term. Expect to see:

  • Accessibility: Conformance to WCAG 2.2 AA; accessibility statement approach; testing regime; assistive technologies used in testing; plan for continuous accessibility in BAU. Source: GOV.UK accessibility requirements for public sector websites and apps.
  • Security: Method statements aligned to NCSC’s “building and operating a secure online service” guidance; controls mapped against OWASP Top 10 risks; patching cadence; vulnerability scanning and penetration testing; incident response playbooks; secure coding and change control. Buyers frequently look for Cyber Essentials (minimum) and may ask for Cyber Essentials Plus or ISO/IEC 27001 depending on scope and data sensitivity.
  • GDPR: Clarity on controller/processor roles; data location; sub‑processors; data protection impact assessment (if needed); retention/erasure; subject access; breach notification and support. ICO guidance stresses getting roles and contractual clauses right.
  • Hosting and service levels: Uptime targets and reporting, RPO/RTO, backup encryption and restoration testing, DDoS protection/WAF/CDN, monitoring and logging, out‑of‑hours incident coverage, and evidenced runbooks.

A clean way to demonstrate conformity is to provide a short compliance matrix mapping requirements to your method statements, plus appended certificates (e.g., Cyber Essentials) and sample reports (accessibility audits, security scans, monthly service reports).

Use Supply2Gov to shortlist suitable tenders where your capabilities align, improving your win‑rate focus.

Evaluation Criteria and Pricing for Website Development Tenders

Under the Procurement Act 2023, awards are made to the most advantageous tender (MAT). Practically, this still looks like quality-and-price (and sometimes social value) weightings with scored criteria and moderated evaluation. Typical patterns include:

  • Quality: Methodology, team CVs, understanding of requirements, accessibility and security approach, risk management, delivery and governance, knowledge transfer and training.
  • Price: Transparent breakdowns (discovery, build, content migration, integrations, hosting/support), assumptions and exclusions, and whole‑life cost. Note that contract values may be listed as inclusive or exclusive of VAT, so bidders should check carefully.
  • Social value: Clear, measurable commitments aligned to buyer priorities.

The total and estimated contract values for web design and development projects can vary significantly, with some projects valued at over £1 million. Pricing models vary: fixed‑price for defined scopes; time & materials with caps for agile build; milestone or stage payments; and optional menus for enhancements. To evidence value for money, show whole‑life economics — not just day‑one build. Include:

  • Support/maintenance cost curves and patching effort.
  • Hosting tiers and projected traffic growth.
  • Content migration volumes and tooling.
  • Exit planning and handing back IP, codebases and documentation.

Track tenders that match your pricing sweet spot with Supply2Gov filters and saved searches.

Technical Requirements Buyers Expect: CMS, Integrations, Accessibility, SEO, and Web Protection Services

Most website development tenders share a core technical spine:

  • CMS: Proficiency in open‑source content management systems and platforms (Drupal, WordPress) or headless architectures where appropriate; modular, reusable components; alignment with GOV.UK Design System principles for public service clarity. It is essential to choose a content management system and platform that supports future updates, AI integration, and scalability. Proposing modern, maintainable platforms, such as open-source CMS, helps avoid future security risks and ensures the ability to implement intelligent business systems as requirements evolve.
  • Integrations: REST/GraphQL APIs, SSO, CRMs, payments, mapping, form builders and search indexing.
  • Accessibility and performance: Inclusive design by default; test with users of assistive tech; performance budgets, image optimisation, lazy‑loading and CDN strategies.
  • SEO foundations: Information architecture, semantic markup, redirects strategy during migration, structured data, sitemaps and robots hygiene.
  • Analytics and measurement: GA4 or privacy‑respecting alternatives; event taxonomies; dashboards; outcome‑focused KPIs.
  • Ongoing support and web protection services: Monitoring, patching and hardening, incident management, release governance and regular reporting.

To meet evolving requirements, it is important to enhance and update existing websites or develop new websites that can implement and provision advanced features. AI integration is increasingly expected for hyper-personalisation and advanced conversational UX. Future website development tenders focus on integrating intelligent business systems rather than just simple designs, ensuring the platform remains adaptable and secure.

Web Protection Services in Tenders: Security Standards, Testing, and Monitoring

When a tender asks for “web protection services,” structure your response around recognised standards so assessors can tick the right boxes:

  • Transport security and edge protection: TLS/SSL, HSTS, WAF and CDN for DDoS mitigation.
  • Vulnerability and pen testing: Quarterly scanning, annual CREST‑aligned pen tests, remediation SLAs and retesting evidence mapped to OWASP Top 10.
  • Secure operations: Patch windows, change control, segregation of environments and least‑privilege access.
  • Monitoring and logging: Centralised logs, alerting thresholds, SIEM integration, response runbooks and on‑call rotas.
  • Incident response: Defined severity levels, RACI, communication timelines, root‑cause analysis and lessons learned.
  • Reporting cadence: Monthly service reports with uptime, incident metrics, patch status and risk register updates.

One concise method statement might read: “We align to NCSC guidance for building/operating secure online services and map our testing and controls to the OWASP Top 10. We provide a defined patching cadence, vulnerability scanning and annual pen testing, 24/7 monitoring with documented incident response, and monthly service reports aligned to SLAs.” That gives evaluators a familiar frame of reference.

Procurement Basics for Government Website Development Tenders

Under the Procurement Act 2023, you’ll commonly see the open procedure for straightforward competitions and the competitive flexible procedure for more complex digital projects. Direct awards are also possible in limited, justified circumstances. Key planning points:

  • Thresholds and notices: Monitor FTS for above‑ and (new procurements outside Scotland) below‑threshold notices; use Contracts Finder and devolved portals for sub‑threshold visibility. Organisations use these platforms to publish and manage website development tenders, so staying alert to new procurement notices is essential.
  • Timelines: Note clarification deadlines, site demo windows, submission dates and standstill. Build these into your bid calendar.
  • Documentation: Read the ITT, specification, evaluation matrix and terms in full — and build your compliance matrix from them. If something feels disproportionate (e.g., turnover thresholds > 2× contract value), ask for justification.
  • Frameworks: Understand when a requirement is being run via CCS DOS7 (agile discovery/design/build) versus G‑Cloud (cloud hosting/software/support). Choose the route that matches your service.
  • Early engagement: Where preliminary market engagement is offered, participate and register your interest. Expressing interest early ensures you receive updates, can participate in early engagement opportunities, and helps demonstrate stakeholder interest in the procurement process. You can influence scope shape (e.g., phasing Discovery → MVP → rollout) and reduce SME barriers without being adversarial.
  • Collaboration: The successful agency will work closely with our in-house team to help deliver visually consistent and high-quality materials.

Get ahead of deadlines—Supply2Gov alerts help you spot upcoming government website development tenders early.

Building a Strong Bid Library for Website Development Tenders

A well‑maintained bid library is the fastest lever to higher quality and less stress:

  • Case studies with outcomes: Clearly demonstrate your relevant experience and technical skills by including before/after metrics on performance, accessibility passes, user task success, cost-to-serve reductions and measurable social value. Quantifying your value using data to show measurable results is more effective than vague marketing language. For example, if bidding for the University’s five-year requirement for front-end design and development services to enhance its websites, reference similar long-term projects and the impact delivered.
  • Team CVs: Public‑sector‑ready profiles highlighting accessibility, security and CMS experience.
  • Methodologies: Discovery, agile delivery, content migration, QA/test strategies, governance and release management.
  • Security and privacy: Cyber Essentials certificate, security method statements, sample incident reports, DPIA/records of processing templates.
  • Accessibility approach: Inclusive research methods, assistive tech test suites, third‑party audit templates and remediation workflows.
  • QA artefacts: Test plans, traceability matrices, defect management processes and entry/exit criteria.

Reusable Templates and Checklists to Streamline a Tender for Website Design and Development

Create once, tailor each time:

  • Executive summary template focused on buyer outcomes and MAT scoring themes.
  • Compliance matrix mapping each requirement to your response location and evidence.
  • Risk register with mitigations and owners; include delivery, security, data and content risks.
  • Project plan with phasing, milestones and governance ceremonies; add a RACI.
  • Assumptions/dependencies log (e.g., content ownership, SME availability, environment access).
  • Content migration inventory template and redirect map.
  • Accessibility test plan and sample audit report.
  • Performance test plan with budgets and acceptance thresholds.
  • Service runbook including monitoring, incident response and reporting cadence.

SME Playbook: Winning Government Website Development Tenders as a Smaller Agency

Smaller agencies win by being sharper, not bigger. Practical tactics include:

  • Niche positioning: Lead with a specialism buyers value (e.g., accessible Drupal for local government, high‑availability WordPress for NHS communications).
  • Partnerships: Team with a hosting/security partner to round out 24/7 elements if they’re disproportionate to your size.
  • Focused evidence: Two or three standout, public‑sector‑relevant case studies beat a long list of generic work. For example, Webwise Digital Ltd successfully delivered a council website migration project.
  • Governance clarity: Show how you manage delivery risk, report progress and keep buyers off the critical path.
  • Transparent pricing: Fixed‑price discovery and capped agile sprints help buyers manage risk while preserving adaptability.
  • Use your levers: If scopes are bundled (build + host + support + security across many sites) and turnover thresholds look excessive, use clarifications to ask about lots and proportionality. Under the Procurement Act 2023, authorities must consider SME barriers and lotting; under PCR 2015 Reg 58, turnover should not exceed 2× contract value without justification.
  • Highlight the provision of ongoing services: Emphasize your ability to provide hosting, maintenance, and support, as contracts may be extended by a further year to continue the provision of these services.
  • Remember, the contract is awarded to the supplier who best meets the criteria set out in the tender.

A common red‑flag pattern looks like this: “Single supplier: redesign + CMS migration + hosting + 24/7 support for 40 sites; no partial bids; turnover requirement 5× value; mobilisation in 4 weeks.” When you see it, score the opportunity quickly. If it’s marginal, query and propose phasing or a partnered solution. If the buyer won’t adjust, consider walking — and re‑target with Supply2Gov filters that fit your pricing and capacity.

Start free and target best‑fit tenders with Supply2Gov—simple setup at supply2govtenders.co.uk.

How Supply2Gov Helps You Find, Filter, and Win Website Development Tenders

Your time is best spent shaping high‑quality, high‑fit bids — not trawling portals. Supply2Gov simplifies discovery so you can act faster:

  • One place for opportunities: Aggregation across FTS, Contracts Finder, devolved portals and local eSourcing sites — plus ROI coverage.
  • Granular filters and alerts: Sector, CPV, keywords (e.g., “WCAG”, “Drupal”, “G‑Cloud”), geography and value banding. Save searches and receive tailored alerts so nothing slips past.
  • Track and organise: Keep an eye on deadlines, standstill periods and clarifications, and store favourites for pipeline planning.
  • Pay‑as‑you‑grow: Start with free local alerts, expand to regional/national coverage as your pipeline builds.

By reducing admin load and surfacing the right website development tenders at the right time, Supply2Gov helps you focus on opportunities where your capabilities, evidence and price point align — improving conversion and protecting bid budgets.

Find your next website development tender today—sign up at supply2govtenders.co.uk.

 

Cyber Essentials Online

Select Countries

Take out one of our country plans and you can add another country for 30% discount, add 2 more for 35%, add 3 for 40% or add 4 for 45%!

Get Started

Select Countries

Take out one of our country plans and you can add another country for 30% discount, add 2 more for 35%, add 3 for 40% or add 4 for 45%!

Get Started

Select Countries

Take out one of our country plans and you can add another country for 30% discount, add 2 more for 35%, add 3 for 40% or add 4 for 45%!

Get Started